Choosing the ideal location on the trade show floor should
be one of your top priorities if you want to improve your trade show marketing
and expand your business.
Even though high-exposure locations could cost more,
they might also offer a much better return on investment. When choosing a place
for your booth at your upcoming trade show, the idea is similar. However, not
all companies have the same budget, so the more prominent, busy locations
aren't always the greatest for everyone.
Here are some suggestions to assist you in choosing the
ideal trade show displays placement for
your company and a spot on the show floor that benefits you:
Concentrate your efforts in a place with high foot
traffic.
The area close to the entrance and along the main
aisleways are two of the most sought-after locations on a trade show floor.
You'll see the most foot traffic here and have the first chance to get the
attention of guests arriving at the event. This is a fantastic alternative that
will definitely provide results if you are able to get close to the event's
entrance and it is within your budget.
Draw your attention to the prominent brands that are on
display.
While places with significant foot traffic are excellent
in organically drawing visitors past your booth, there are still more solutions
that don't rely as heavily on your standard crowd drawers, such as restrooms
and food stations. Even if you're a little late to the party and there are just
a few spaces available, it's still helpful to be aware of these extra
possibilities.
Early on, factor in the cost of your booth space.
You might discover that your options are more constrained
than you had thought as you start making plans for your upcoming trade show and
move closer to the registration deadline. To avoid this, decide on a price for
a booth space that you are comfortable with upfront so that you can fit it into
your budget and stick to it. It would be unfortunate to invest so much time,
money, and effort in your exhibit and event marketing, only to be able to
afford a place that doesn't provide you with the exposure you need.
Do your homework!
Slow down and take a closer look at the available open
spaces on a trade show floor layout before assuming that you know exactly which
place you want! Really think through your possibilities. Does a booth space
exist at a prime location that is either inside the booth itself or extremely
close to a beam or pillar? Most likely, everyone else is discounting that space
as a result. There are, however, inventive methods to either hide it and use it
as extra space for some branding or even include it in your show design.
For more informational blogs, check out our website. At
The Next Level Displays, we offer exhibition furniture rental,
trade show displays, low-cost pop-up displays, and so much more.