When it comes to trade show exhibit design, there are many
different ways to go about it. There are some people who go for a very
sophisticated and clean look, while others opt for a more trendy and fun look.
What is important is that you make sure the design fits your company's image.
The point is to choose colors that will be attractive to your target audience.
Below are a few things about colors and what they represent, to help you choose
the perfect color for your trade show exhibit design.
Red may engender urgency, is bold and passionate, and is vivacious.
Consider the striking red of a fire vehicle or a stop sign amid traffic. Red is
also thought to increase appetite, which may explain why many of our clients
who sell food and beverages use it in their displays.
Orange inspires action, is vivacious, and can be fun and animated.
Additionally, it evokes contentment and fulfilment. Even though it isn't as
daring as red, it draws attention.
Yellow is utilized to draw attention and is upbeat and optimistic. It is
connected to joy, companionship, and sunshine. A "pop" of yellow
grabs the eye when coupled with a colder color, like black or blue, in all its
shades, from vivid to subdued gold.
Green is a color connected to nature, health, and fresh starts.
Additionally, stability and affluence are thought to be reflected in them. It
provides a calming and balancing effect and is a highly balanced color.
Blue is relaxing and evokes sentiments of trust and confidence.
Additionally, it is the hue that both sexes prefer and is the most widely used for
logos globally. It's a versatile option because it complements neutrals and
green in addition to being the ideal base hue when paired with warmer tones of
red, orange, and yellow.
Purple is a symbol of innovation and elegance and is intelligent and enigmatic.
It combines the fervor and vitality of red with the tranquility and peace of
blue. It can be a good color to use to draw attention because it isn't one that
is frequently seen on the trade show floor.
Black is associated with strength and authority.
White is frequently associated with minimalism, purity, and cleanliness.
Bolder colors look great against it.
Brown is associated with wholesomeness, warmth, and honesty. Brown is
frequently used as a natural element in exhibit design, particularly in
woodwork. It works well with white to portray the farmhouse style, which has
become increasingly fashionable in recent years.
On that note, choosing a color for your trade show exhibit design can
have a lot of impact on your trade show exhibit design and trade
show displays. If you're looking for value-for-money trade
show displays, then The Next Level Displays is the right stop for you.
Check out our website to know more about the services we provide.